Case Studies

The application of data, analytics and technology across different teams and sports can vary significantly. Each team has its own processes and targets.

These case studies showcase how teams around the world are applying data and analytics to inform decision-making and enhance performance.

AZ Alkmaar

AZ’s Head of Technical scouting, Koen Veenstra, provides insights into how data is enabling the Eredivisie club to evolve its recruitment processes and support long-term strategic planning.


Somerset CCC

A behind-the-scenes insight into how data informs strategic analysis, player development and recruitment at Taunton.


Leicester City

Produced in the club's 2015/16 title-winning season, first team analyst Peter Clark discusses the Premier League club's implementation of data-led analysis.



An insight into how OptaPro is supporting the Dutch federation's national teams.


Gloucester Rugby

A behind-the-scenes insight into the first team analysis processes at the Premiership Rugby club.


U.S. Soccer

Ross Moses, U.S. Soccer’s Director of Analytics and Research, shares insight on how the federation applies data and analytics to influence performance and selection.